Fitbit Versa released: A 2nd chance for Fitbit smartwatch

The Fitbit Versa has been announced today which is the company’s 2nd smartwatch following on from the Fitbit Ionic. As reported previously the Ionic has suffered from poor sales and this has been put down to design and lack of app support, but I suspect Fitbit are hoping to kick-start sales of its smartwatch line with the release of the Versa.

I remember when the Fitbit Ionic was first released and looking at the design and thinking it was very blocky and would not appear to the masses. So following the leak a couple of weeks ago and the official Fitbit Versa release,  I can’t help to think, it looks like an Apple Watch. The company describes the Versa to have a ’rounded square’ touchscreen display and made of anodized aluminium, does that sound like something that Apple would market? it sure does to me

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Fitbit Versa: Key features

Fitbit Versa features

  • 1.34-inch Touchscreen LCD display
  • Comes in small and large sizes
  • Comes in black, rose gold and charcoal
  • Special edition version with a woven band
  • CHangeable bands with various options like silicone sport, leather, metal and woven.
  • 15+ sports profiles
  • activity tracking like steps, distance, calories
  • Sleep tracking
  • No built-in GPS, but has connected GPS which means you can use your phone GPS
  • 4Gb of storage, but only 2.5GB can be used for music storage
  • Music storage and offline playback via Deezer and own music catalogue
  • PurePulse heart rate and SpO2 sensors.
  • 4-day battery life (Fitbit claims)
  • Bluetooth support
  • Altimeter, 3-axis accelerometer, 3-axis gyroscope, Altimeter, Wi-Fi antenna (802.11 b/g/n), NFC
  • water resistant to 40 meters
  • Smart notifications, ability to respond to smart notifications with an Andriod phone
  • App support, support for third-party apps on the Fitbit Versa
  • Fitbit Pay support, but early reports are suggesting it will only be supported on the special edition models
  • Female health: Use Versa and the Fitbit app to log your period, record symptoms and compare your cycle against other health stats like sleep, activity and weight
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Fitbit Versa initial thoughts

Fitbit Versa initial thoughtsThe Fitbit Versa based on first impressions is what the Ionic should have been in terms of design and maybe looking back the Fitbit Ionic may have been rushed to market to try an keep in the game against the Apple Watch and the Garmin Vivoactive 3. With that being said, the Fitbit Versa is missing built-in GPS and you then to take your smartphone with you to get GPS tracking, which is rather disappointing. The other missing feature on the entry-level models is FitbitPay, however other than on an Apple Watch, I don’t know many people that use a watch to make mobile payments.

The Fitbit Versa does pack some features from its extensive sports tracking, app support and a feature that is called “female health” which is a way to track your period, record symptoms and compare your cycle against other health stats like sleep, activity and weight, but I suspect Fitbit will release this to the Ionic in the future.

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My final observations and as I pointed out above, it looks a lot like an Apple Watch and looking at the press renders and bands the Fitbit Versa has borrowed a lot of the same design and accessory design. But despite the design similarities between the Apple Watch and the Fitbit Versa, the feature set does not live up to it

Fitbit Versa availability and price

Fitbit versa priceThe Fitbit Versa is available for pre-order today via and will be available from other online retailers in the coming days. Pricing for the Fitbit Versa starts at £199.99 / $199.99 or for the special edition £219 / $220 and Fitbit are saying the Versa will start shipping by mid-April 2018.

Please check back over the coming weeks for a review of the Fitbit Versa and first impressions. If you have a comment or a question, then


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Jon Ratcliffe
I have a huge passion for technology having worked in the sector for over 18 years in a variety of roles. I cover Wearables, tech and smart home. My reviews and information will talk about how the product works in reality and not just what the marketing departments want you to think.

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