Monday, March 18, 2019

Apple Watch was 51% of Smartwatch Shipments in Q4 2018

Global smartwatch shipments grew 56% year over year to reach a record 18 million in Q4 2018 with the Apple Watch capturing 51% of global market share. But that’s down from 67% market share in the same year-ago quarter.

According to Strategy Analytics, Global smartwatch shipments grew an impressive 56 percent annually from 11.6 million units in Q4 2017 to a record 18.2 million in Q4 2018. To add to that, Global smartwatch shipments hit an all-time high of 45.0 million units in full-year 2018.

Whilst Apple remains on-top, its global smartwatch market share slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing market share to Samsung and Fitbit.
Smartwatch market share in 2019Fitbit captured 13 percent global smartwatch market share in Q4 2018, tripling from 4 percent in Q4 2017. Fitbit is very popular in the United States market. Fitbit’s Versa smartwatches are gaining mass-appeal and its new Fitbit Care connected health platform is a useful differentiator for the brand.

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Garmin held fourth position and captured 6 percent worldwide smartwatch market share during Q4 2018, holding steady from 6 percent a year ago. Rising competition from Fitbit, Samsung and others in the sports and music categories is making it harder for Garmin to make headway in smartwatches.

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Jon Ratcliffe
I am Jon R and the editor of Active JR that covers wearables, fitness tech and smart home. I have a huge passion for technology having worked in the sector for over 18 years in a variety of roles and I like combining this with fitness.My reviews and information will talk about how the product works in reality and not just what the marketing departments want you to think.You can contact Jon on Twitter @ActiveJR1

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