Global smartwatch shipments grew 56% year over year to reach a record 18 million in Q4 2018 with the Apple Watch capturing 51% of global market share. But that’s down from 67% market share in the same year-ago quarter.
According to Strategy Analytics, Global smartwatch shipments grew an impressive 56 percent annually from 11.6 million units in Q4 2017 to a record 18.2 million in Q4 2018. To add to that, Global smartwatch shipments hit an all-time high of 45.0 million units in full-year 2018.
Whilst Apple remains on-top, its global smartwatch market share slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing market share to Samsung and Fitbit.
Fitbit captured 13 percent global smartwatch market share in Q4 2018, tripling from 4 percent in Q4 2017. Fitbit is very popular in the United States market. Fitbit’s Versa smartwatches are gaining mass-appeal and its new Fitbit Care connected health platform is a useful differentiator for the brand.
Garmin held fourth position and captured 6 percent worldwide smartwatch market share during Q4 2018, holding steady from 6 percent a year ago. Rising competition from Fitbit, Samsung and others in the sports and music categories is making it harder for Garmin to make headway in smartwatches.
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